We have the pleasure to introduce ourselves as the most popular television network in the private sector in Bangladesh. Ekushey Television was incorporated on 01 July, 1998 as private limited companies under Companies Act 1994 and registered with the Registrar of Joint Stock Companies of Bangladesh. With the backing of a leading group of Bangladesh Industrialists and businessmen, investors in Europe and America and international financial agencies, Ekushey Television has a vast expansion programme covering the needs of urban as well as rural audience, home and aboard, creating enormous employment opportunities, helping the development of backward linkage industries and imparting information and news, opening up new avenues of employment to the people of Bangladesh. Ekushey Television would, thus, ultimately be a propeller of economic development of the country.
In the new millennium, television will emerge as the single most important medium nor information at our disposed Consequently, the plans for Ekushey Television are based not only a sound business rationale but also on our commitment to the future welfare and growth of Bangladesh and the need to project and promote its image, both at home and abroad. Above all, it is based on the need to educate as much as to entertain people of this country and to ensure that Bangladesh can keeping step with a fast-moving world.
We believe too that there is an all-important link between the successful commercial management of a new station and sustainable schedule of innovative, quality programme making. Our approach is evolutionary. We also believe that the growth and development of Ekushey will stimulate a significant improvement in the standard of programme production in Bangladesh, and the television and radio industry as a whole. It will enhance skills, provide jobs, encourage, and establish fresh horizons for the future.
Our plans are firmly set in the development of these ideas, as well as in an effective and comprehensive programming strategy designed to work not only for the important urban audiences, but also in meeting the special needs of the rural areas of Bangladesh. Careful audience research throughout the country and an evaluation of the requirements and objectives of advertisers, as well as common sense, all point to quality choice and popularity as the key to success.
Our aim is to reach most of the people, most of the time and to be visited and important presence in every corner of Bangladesh; and, in the longer tern, to touch the Bangla speaking population throughout the region.